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Extra info for A Preliminary Investigation into the Role of Pos Psych in Consumer Sensitivity to CSR

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Die restriktive Wirkung der friihen Informationstechnik Auch die betriebliche Informationstechnik hat wesentlich zur Vorherrschaft des mechanistischen Organisationsmodells beigetragen, da bislang verfugbare Informationssysteme nur im Rahmen hierarchisch-biirokratischer Strukturen einsetzbar waren. B. 49 Bis zu Beginn der 70er lahre war ein hoher Grad der Standardisierung und Formalisierung eine unumgangliche Voraussetzung, urn D V-Systeme iiberhaupt einsetzen zu konnen. Dadurch wurden vorhandene Formalisierungseffekte zusatzlich verstarkt und hochgradige Arbeitsteilung blieb weiterhin die effizienteste Arbeitsform 50 Die zentrale Massendatenverarbeitung fiihrte so zu einer Verfestigung mechanistischer Strukturen.

Funktionale Subsysteme als Gestaltungsobjekt Ein Problem der klassischen Gestaltungsempfehlungen ist schlieBlich deren kritische Operationalisierung auf der Ebene der Subsysteme. 2 beschriebenen dualistischen Ansatze beziehen sich mit der Gegeniiberstellung zweier Idealtypen stets auf die Gesamtorganisation und sind damit wenig operabel. In der Managementtheorie findet sich bier der Kontingenzansatz von LawrencelLorsch, der eine differenziertere Betrachtung der System-Umweltbeziehung bietet. Danach segmentieren Organisationen ihre Umwelt in Subumwelten und gliedem sich selbst in Subsysteme, die mit dies en Subumwelten interagieren (Abb.

1. Grundlagen der Prozej3orientierung 45 abgegeben (b 4) llild kommt als sekllildarer Input geprUft wieder zurUck (b 5). Die Bestatigllllg der erfolgreichen Antragsstellllilg zusammen mit der Police ist der primare Output; mit diesem ist der Vorgang abgeschlossen llild das ProzeBende erreicht. Die Benachrichtigllllg der zustandigen Versicherungsagentur tiber den VertragsabschluB ist dagegen lediglich ein sekllildarer Output (b6)' Kunde Arzt Versicherungsagent Interne Abteilung Abb. 2: Antragsbearbeitung bei einer Versicherung: Vom Antrag bis zur Police.

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A Preliminary Investigation into the Role of Pos Psych in Consumer Sensitivity to CSR

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