Download e-book for iPad: A Short Course in International Business Ethics: Combining by Charles Mitchell

By Charles Mitchell

ISBN-10: 1885073631

ISBN-13: 9781885073631

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Additional info for A Short Course in International Business Ethics: Combining Ethics and Profits in Global Business (The Short Course in International Trade Series)

Example text

Determine the organization's operations. • Assist in devising and enhancing the organization's public image. • Provide judgements on internal company disputes. • Monitor the ongoing performance of operations and management. 46 Chapter 6: Ethics and the Boardroom Chapter 6: Ethics and the Boardroom 47 Not All Boards Act The Same While most transnational companies have an international flavor on their corporate boards, the prevailing business culture of the home country usually plays a major role in how the board acts and guides the vision of its members.

Allow for corporate review at predetermined checkpoints. 10. Be related to your line of business, if possible. 11. Appeal to customers' altruism. 12. Be simple, distinctive and easy to grasp. 13. Appeal to as wide an audience as possible. 14. Promote your marketing message. 15. Strengthen your image as a good public citizen. Chapter 4: Does Virtue Pay? 35 36 Chapter 4: Does Virtue Pay? Strategies for a profitable Set of Ethics Part of making virtue pay is to strategically manage your reputation to pre-empt challenges from activist groups, shareholders and the media.

For example, 46 percent of Norwegians would choose brands that stand for a cause and 35 percent would be more likely to switch to another brand if they knew the brand supported a non-profit organization. However, they are less likely to pay a premium price for a brand that they know supports a non-profit organization than American or British consumers. 5% Chapter 4: Does Virtue Pay? Chapter 4: Does Virtue Pay? A. Inc. " Visa agreed to donate to the Reading is Fundamental charity, one of America's best-known charities (with the aim of wiping out illiteracy).

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A Short Course in International Business Ethics: Combining Ethics and Profits in Global Business (The Short Course in International Trade Series) by Charles Mitchell


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